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Introduction to AI-driven Data-driven Growth Strategies
OneMagnify, a global leader in marketing and data-driven solutions, has recently announced its strategic acquisition of RXA, a data analytics and AI company. This acquisition will further enhance OneMagnify’s capabilities in delivering value-added customer insights and driving higher levels of sales conversion through individual targeted marketing efforts. This article will discuss how AI-driven data-driven growth strategies can help businesses make better decisions and accelerate their growth.
The Acquisition of RXA by OneMagnify
OneMagnify, a market-leading provider of data-driven and integrated marketing solutions, has acquired RXA, a leading provider of business data analytics and AI solutions. RXA’s advanced technology and skilled team will augment OneMagnify’s analytics and insights capabilities, accelerating its growth and expanding its market opportunity. The integration of their combined capabilities will enhance existing service offerings and provide exceptional value to clients.
The CEO of OneMagnify, Mark Petroff, expressed his excitement about the acquisition, stating that the combination of their marketing and data-driven solutions with RXA’s AI technology and talent will accelerate their growth and enable them to deliver a broader range of data science services to clients. Jason Harper, CEO of RXA, also shared his enthusiasm, highlighting that joining forces with OneMagnify will broaden their expertise and create new career opportunities for their team.
OneMagnify: A Full-Service Global Marketing Company
Originally founded in 1967, OneMagnify has evolved into a full-service global marketing company that combines compelling brand communications with technology solutions and actionable analytics. Their team powers business performance with actionable analytics and data, compelling marketing communications, and technology solutions. These core services, whether applied individually or fully integrated, can amplify clients’ businesses, deliver real-time results, and differentiate them from competitors. With offices located in Detroit, MI; Wilmington, DE; Charlotte, NC; Shanghai, China; Cologne, Germany; and Chennai, India, OneMagnify serves blue-chip clients across various industries.
RXA: Unlocking the Potential of Data with AI
RXA is a leading provider of data analytics and artificial intelligence solutions that help businesses unlock the true potential of their data. With a focus on machine learning, advanced algorithms, and generative AI, RXA transforms complex data sets into actionable insights, enabling companies to make smarter decisions, optimize operations, and accelerate growth. As a leader in Domo consulting, RXA was named the Domo Partner of the Year in 2022, showcasing their expertise and commitment to delivering top-notch solutions. RXA is also a trusted partner to leading technology providers including DataRobot, Alteryx, Tableau, and AWS.
About Crestview Partners: Backing OneMagnify
OneMagnify’s strategic acquisition of RXA is backed by Crestview Partners, a leading private equity firm. Crestview focuses on the middle market and manages funds with approximately $10 billion of aggregate capital commitments. The firm’s partners bring complementary experience and distinguished backgrounds in private equity, finance, operations, and management. Crestview has senior investment professionals dedicated to sourcing and managing investments in sectors such as industrials, media, and financial services.
Conclusion
The acquisition of RXA by OneMagnify marks an important milestone in the advancement of AI-driven data-driven growth strategies. Businesses can leverage these strategies to gain valuable customer insights, make informed decisions, and accelerate their growth. With OneMagnify’s marketing and data-driven solutions combined with RXA’s AI technology and talent, clients can expect a broader range of data science services that deliver measurable results. This strategic move is set to drive innovation, enhance service offerings, and provide exceptional value to clients in various industries.
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