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Artificial intelligence (AI) has become increasingly prevalent in the marketing world, with companies of all sizes utilizing AI marketing tools to promote their brands and drive business growth. Whether you’re a blogger, e-commerce entrepreneur, or affiliate marketer, incorporating AI-powered marketing tools into your business strategy can help you achieve your goals more efficiently and effectively.
What are AI Marketing Tools?
AI marketing tools are software or platforms that use AI technology to make automated decisions based on data analysis and market trends. These tools aim to develop marketing strategies that anticipate customer behavior and preferences in real-time, without the need for human intervention. The speed and accuracy of AI marketing tools make them incredibly powerful for businesses.
Best AI Marketing Tools for Startup Growth
- Jasper.ai: Price: $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
- Best Features: Content Generation, Tone of Voice Settings, Machine Learning, Plagiarism Checker, Customizable Templates
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Jasper.ai, formerly known as Conversion.ai, is an advanced AI marketing tool that uses the GPT3-model developed by OpenAI to generate high-quality ad copy, emails, landing pages, articles, and social media posts. It can also generate product descriptions for e-commerce shops, including Amazon bullet points and meta descriptions.
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Rapidely: Price: All plans come with a 5-day free trial
- Best Features: Collaborate, Plan & Post, Monthly Calendar Generator, Carousel Maker, Captivating Content Generation, Trending Audios
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Rapidely is an AI-powered tool that revolutionizes social media content creation. It offers features such as collaborative planning and posting, monthly calendar generation, carousel creation, and captivating content generation. It also provides the latest sound trends for Reels, allowing users to stay relevant and engage their audience.
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Flick: Price: 7-day Free Trial / £11 for Solo / £24 for Pro / £55 for Agency
- Best Features: AI Caption Writing, AI Idea Brainstorming, Post Scheduling, Auto-Suggested Hashtags, Hashtag Search & Manager
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Flick AI Social Media Assistant streamlines the brainstorming, writing, and planning process for social media content. It offers AI caption writing, AI idea brainstorming, post scheduling, auto-suggested hashtags, and a hashtag search and manager. Flick is trusted by over 100,000 content creators, brands, and marketers to save time, improve results, and enhance social media presence.
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Beacons AI: Price: $10 as part of the Link in Bio Pro plan
- Best Features: Pitch Crafting, Brands Database, Tone of Voice Customization, Editing feature, High-quality AI-generated Content
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Beacon’s AI Outreach Tool simplifies brand outreach for creators by generating personalized and compelling pitch emails to brands. It provides a simple way for creators to generate professional and personalized pitches, leveraging a vast brands database and tone of voice customization. The tool is designed to streamline the pitching process and save creators valuable time and effort.
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GrowthBar: Price: $29 for Standard / $79 for Pro / $129 for Agency
- Best Features: Search Engine Optimization, Paragraph Generator, Meta Generator
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GrowthBar is an AI-powered tool that automates content generation. It suggests keywords, word count, links, images, and more, to optimize blog post content. It also offers a Chrome extension for easy access. GrowthBar utilizes GPT-3 AI technology to ensure that the generated content sounds human-like and is SEO-friendly.
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Phrasee: Price: Custom Quote
- Best Features: Content Management, Predictive Analytics, Dynamic Content, Engagement Metrics
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Phrasee is an AI-powered marketing platform focused on brand language optimization. It uses natural language generation and machine learning algorithms to generate human-sounding copy for emails, social media posts, and push notifications. Phrasee helps brands maintain a consistent brand voice and increase engagement with their target audience.
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Smartwriter.ai: Price: $49 for Basic / $124 for Popular / $299 for Pro
- Best Features: LinkedIn Chrome Extension, Personalized LinkedIn Outreach, Personalized Cold Emails, Deep Enrichment
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Smartwriter.ai automates email outreach by generating personalized emails with subject lines that capture the interests of customers. It also offers backlink generation, Shopify product title and description creation, and personalized cold email outreach. The tool integrates with other third-party platforms to enhance cold email outreach processes.
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Optimove: Price: Custom Quote
- Best Features: Campaign Insights, Hyper-segmentation, A/B Testing, Multichannel Tracking
- Optimove is a customer data platform with AI-based marketing functions. It collects data from various platforms to provide a unified view of customer information. The platform offers campaign insights, hyper-segmentation, A/B testing, and multichannel tracking to help businesses analyze and optimize their marketing strategies.
Benefits of AI in Marketing
- Automated Decisions: AI marketing tools automate data-based decisions in real-time, improving efficiency and accuracy.
- Time and Cost Savings: AI tools streamline marketing processes, reducing the need for manual labor and saving businesses time and money.
- Real-time Personalization: AI enables businesses to create personalized experiences for customers based on their preferences and behavior.
- Increased ROI: AI provides deep customer insights, allowing businesses to optimize marketing campaigns and improve return on investment.
How to Use AI in Marketing
- Content Generation: AI tools can streamline content generation processes, automating the creation of engaging and optimized content.
- Automated Email Marketing Campaigns: AI can generate effective and personalized email campaigns, improving customer engagement and conversion rates.
- Chatbots: AI-powered chatbots can provide instant customer service and support, answering common questions and guiding customers through the sales process.
- Dynamic Pricing: AI can optimize pricing strategies by adjusting prices based on market conditions and demand, maximizing revenue and profitability.
- Sales Forecasting: AI can analyze customer data to forecast sales, helping businesses plan and optimize their marketing strategies.
In conclusion, AI-powered marketing tools offer numerous benefits for businesses looking to optimize their marketing efforts and drive growth. By leveraging AI technology, businesses can automate decisions, save time and money, personalize customer experiences, and increase return on investment. Whether it’s content generation, email marketing, chatbots, pricing optimization, or sales forecasting, AI can revolutionize your marketing strategy and help your startup thrive in a competitive market.
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